We build the commercial engine behind sustainable growth.
Qualified pipeline, the right decision-makers, and a commercial process that keeps working after we've built it.
Commercial relationships
Delivered growth for brands including
A commercial function, built in four moves.
Every engagement runs the same disciplined loop — so you always know what's happening, what's working, and what's next.
Planning
Mapping your ideal customer profile, priority sectors, and the accounts genuinely worth chasing first.
Strategy
Positioning and messaging that turns a cold approach into a conversation worth having.
Reporting
Weekly pipeline visibility and monthly performance reporting. No black boxes, no surprises.
Results
Qualified meetings booked, pipeline managed, and live deals moved toward close.
Commercial support built around your stage.
Business Development & Pipeline Generation
Targeted outbound, qualified meeting generation and a disciplined, always-visible pipeline — the top of the funnel, owned end to end.
Go-to-Market Strategy
ICP definition, sector mapping and commercial positioning — the groundwork that makes every outbound conversation land with the right account.
Fractional Commercial Partner
An embedded senior commercial resource leading your sales process and account growth — without the cost or commitment of a full-time hire.
Deal & Negotiation Support
Proposal input, pricing guidance and hands-on negotiation leadership to get commercial terms over the line.
Results, not promises.
Notes on building commercial momentum.
Practical writing on business development, pipeline and sales strategy — drawn from building commercial functions inside AdTech, sports media and iGaming.
Business Development Strategy for Early-Stage B2B Companies
Most early-stage companies do not have a business development problem. They have a focus problem. Here is how to fix it before you spend money on headcount.
Read article PipelineHow to Manage a Sales Pipeline That Actually Forecasts
A pipeline is not a list of companies you would like to sell to. It is a forecast, and most of them are wrong for the same handful of reasons.
Read article AI in SalesHow AI Is Changing B2B Sales — What Actually Works in 2026
AI has made it trivially easy to send more emails to more people. That is precisely why reply rates have collapsed. The advantage has moved elsewhere.
Read article Sales StrategyBuilding a Sales Strategy: A Practical Framework
Strategy is what you choose not to do. Most sales plans are activity lists in disguise — here is a framework that forces the actual decisions.
Read articleNo internal commercial function? You don't need to build one yet.
We plug in as your commercial team — strategy, pipeline and execution — and hand you a process that keeps running.
Grab 15 minutes in the diary.
Pick a time that suits you. No preparation needed — we'll talk through where your business is now and whether there's a fit.
Or send a message.
Tell us where your business is today, and we'll come back with how we can help — usually within one working day.
Prefer email? michael@qualifyadvance.com